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Earned Media Thought Leadership Crisis Comms

PR Campaigns

An honest article in the right publication does more for your credibility than a thousand ads ever will. ThinkSuite is an in-house PR agency that builds genuine journalist relationships, writes the pitch, handles the follow-up, and gets your story into the media your customers already read and trust.

In-HousePR & Comms Team
WorldwideMedia Relationships
48hrCrisis Response Time
Multi-TierPublication Coverage
Media Network

Your Media Relations Agency. Real Placements. Real Reach.

Earned media is the most credible form of marketing. We have spent years building genuine relationships with journalists and editors across every major publication tier in India, and we're extending that network internationally as we take on clients worldwide.

Tier 1 National
Large national readership
Brand credibility, investor trust
Key Publications
E
Economic Times
H
Hindustan Times
B
Business Standard
M
Mint
Startup & Business
Founders, VCs, early adopters
Funding buzz, talent recruitment
Key Publications
I
Inc42
Y
YourStory
F
Forbes India
T
The Ken
Trade & Sector Media
Industry professionals, buyers
Thought leadership, B2B trust
Key Publications
E
ETCFO
M
MediaNama
E
ETPHARMA
A
Autocar India
Regional Media
Regional market audiences
Tier-2/3 city brand reach
Key Publications
D
Dainik Bhaskar
E
Eenadu
A
Ananda Bazar
D
Divya Bhaskar
How Every Story is Placed
Story Angle
Write & Draft
Target Journalist
Pitch & Follow-up
Place & Amplify
Multi-Tier
Publication Coverage
Genuine
Journalist Relationships
In-House
PR & Comms Team
48hr
Crisis Response
What We Offer

Our Public Relations Agency Capabilities

Relationship-Led
Media Relations and Press Coverage

As a startup PR agency at our core, we build genuine relationships with journalists and editors across national, regional, and trade publications. We pitch stories that get placed because we understand what makes news.

Publication-ready
Press Release and Content Writing

Compelling press releases, bylined articles, white papers, and opinion pieces written for publication, exactly the toolkit a product launch PR campaign leans on hardest. Content that positions your leadership as credible industry voices.

Year-round
Thought Leadership Programs

Speaking opportunity sourcing at industry conferences, podcast placements, panel nominations, and a consistent editorial calendar that builds founder reputation month over month.

48-Hour SLA
Crisis Communications

When something goes wrong, speed and message control matter. We provide 48-hour crisis response, media monitoring, holding statement drafting, and spokesperson coaching.

Curated
Award and Recognition Programs

Research, identify, and submit applications for industry awards, startup recognitions, and editorial lists that create third-party validation for your brand.

Share of voice
PR Analytics and Reporting

Media value equivalent tracking, share of voice analysis, sentiment monitoring, and monthly coverage reports with tier-wise breakdown of placements.

Who We Work With

Any Industry. Any Scale. Any Need.

From a local business to a global brand, from a bootstrapped startup to an established enterprise - we adapt completely to your goals, market, and budget. If you have customers, we can build for you.

E-CommerceHealthcareReal EstateEducationFinance & BFSIHospitalityFood & BeverageLogisticsFashionManufacturingLegal ServicesAutomotiveMedia & EntertainmentTravel & TourismAgricultureNon-ProfitIT & SaaSConsultingRetailStartups+ Many More
EXAMPLE USE CASES
Tech Startups and SaaS

Funding announcement coverage, product launch media buzz, founder profiling in startup media, and building visibility ahead of investor meetings or acquisition discussions.

Funding PRProduct LaunchFounder Profiling
Finance and BFSI

Regulatory-compliant communications, thought leadership in financial media, product milestone announcements, and managing reputation during compliance or market events.

Regulatory CommsFinancial MediaReputation Management
Healthcare and Pharma

Medical research coverage, hospital expansion announcements, doctor and specialist profiling, and patient success stories with ethical communications compliance.

Research CoverageHospital ExpansionEthics Compliance
Retail and Consumer Brands

New product launch coverage, festive season brand stories, retail expansion announcements, and influencer media tie-ins for launch amplification at scale.

Product LaunchFestive PRRetail Expansion
Manufacturing and B2B

Trade publication coverage, export milestone press releases, sustainability and CSR coverage, and manufacturing capacity announcements for investor and customer audiences.

Trade CoverageCSR PRExport Milestones
Education and EdTech

Institute ranking announcements, faculty expertise coverage, student placement milestone stories, and new course or campus launches with education media placement.

Rankings PRFaculty CoveragePlacement Announcements
How We Work

Our 4-Step Process

1
Brand Story and Message House

Define your core narrative, key messages, and the proof points that make your brand story credible and newsworthy to journalists.

2
Media List and Pitch Strategy

Build a targeted media list, develop angle-specific pitches for different publications, and identify the right journalists for each story.

3
Outreach and Follow Through

Pitch, follow up, provide supporting material, coordinate interviews, and manage the publication process through to live coverage.

4
Track, Share, Report

Monitor all coverage, share it further across owned channels, measure media value and sentiment, and report monthly with recommendations.

Common Questions

Frequently Asked Questions

Can you guarantee media coverage?
No ethical PR agency can guarantee specific placements, and you should be skeptical of any that do. What we can guarantee is quality pitching, genuine journalist relationships, and honest reporting on every story we take on, whether it lands or not.
How long does it take to see PR results?
First placements typically happen within 3 to 4 weeks of onboarding. Building a consistent media presence and share of voice takes 3 to 6 months of sustained effort. PR is a long game that compounds over time rather than a one-time spike.
Which publications do you pitch stories to?
We pitch to business publications such as Economic Times, Business Standard, Mint, Forbes India, and Inc42 for startups, depending on what fits your story. We also work with sector-specific trade publications across tech, healthcare, finance, and retail.
Do you handle social media PR as well?
Yes, we work with your social media and marketing team to share earned media coverage further, help founders build personal brand presence on LinkedIn, and coordinate influencer collaborations as part of integrated campaigns.
What happens during a PR crisis?
We activate within 48 hours with a holding statement, media monitoring, and a crisis communications plan. We help you control the narrative, identify the right spokesperson, and manage journalist inquiries so the situation does not spiral further.
Is PR worth it for a small business or early-stage startup?
Yes, a single credible article can do more for trust than months of paid ads, especially for a startup that needs investors, partners, or early customers to take it seriously. The catch is that PR rewards patience: it builds a reputation over months, not a single press release.
Do you work specifically with early-stage startups, or mainly established companies?
We work with both, and a meaningful share of our PR clients are early-stage startups building credibility from scratch. For startups we usually prioritize founder-story angles and product-launch news first, since those are the easiest hooks for journalists when there is not yet a long track record to point to.
How do you run PR for a product launch specifically?
Product launch PR is built around a tight embargo timeline. We brief select journalists ahead of the public date under embargo, coordinate the press release, founder interviews, and any launch-day assets, and time everything to a single coordinated moment rather than a slow trickle of coverage. We also line up follow-on angles, reviews, use cases, milestones, so the story does not die after launch day.
Is hiring a PR agency realistic for a small, non-startup business?
Yes, though the strategy looks different than for a funded startup. Small businesses often get more traction from regional and trade publication coverage, local business awards, and founder thought-leadership than chasing national tech press, and the retainer scope adjusts to match a smaller, steadier drumbeat of coverage rather than a big launch push.
How much does a PR agency cost?
PR retainers in India typically range from ₹40,000 to ₹1,50,000+ a month depending on scope, media relations only versus a full program with thought leadership and crisis readiness, and how competitive your industry's press coverage is. We share an exact quote after understanding your goals and the publications you are aiming for.
How do I get press coverage for my startup?
Start with a genuinely newsworthy angle, a funding round, a meaningful product launch, or a data point journalists haven't seen, rather than a generic company announcement. Build relationships with a handful of relevant journalists before you need them, and be ready to respond fast when a reporter shows interest, since news cycles move in hours, not weeks.

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Your PR Agency Gets Your Story in the News

Your brand has a story worth telling. We make sure the right people read it in the publications they trust.