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Home/Advertising/Media Advertising
TV & Radio Print & OTT Programmatic

Media Advertising

Great brands rarely get built on a single channel. ThinkSuite is an in-house media advertising agency that plans and buys across TV, radio, print, OTT, and programmatic, negotiating rates through volume buying so your budget stretches further across every channel your audience actually watches, listens to, and reads.

Get Media Plan See Channels
Multi-ChannelTV, Radio, Print, OTT
In-HouseMedia Planning Team
NegotiatedRates via Volume Buying
360°Campaign View
Media Mix Planning

Five Channels. One Media Buying Agency.

We plan and buy across every medium your audience uses, with negotiated rates individual brands cannot access and cross-channel measurement that ties every rupee to results.

₹80 to 120
Television
10s / 20s / 30s spots
Mass Reach
Prime Time
News Breaks
Show Sponsorships
Best For
Mass awareness, festive launches, national brands
₹25 to 45
Radio / FM
30s / 60s / RJ mentions
City-Level Reach
Spot Ads
RJ Live Reads
Show Sponsorships
Best For
City-level targeting, retail, events
₹40 to 80
Print Media
Full page / half page / inserts
Wide Readership
Jacket Ads
Half Pages
Supplements
Best For
Launches, credibility, senior audiences
₹100 to 200
OTT / Streaming
Pre-roll / mid-roll / CTV
Growing Urban Reach
Pre-roll
Connected TV
Branded Content
Best For
Urban audience, unskippable impact
₹8 to 25
Programmatic
Display / native / video
Precision Reach
Display
Native
In-app Video
Best For
Retargeting, audience precision, performance
How Every Campaign is Planned
Brief & Audience
Channel Mix Plan
Rate Negotiation
Campaign Go-Live
Measure & Optimize
Media Partners Across TV, Radio, Print, OTT, and Programmatic
What We Offer

Our Media Advertising Capabilities

TRP-optimized
TV Commercial Planning and Buying

Channel selection, prime time vs off-peak scheduling, TRP analysis, and regional vs national mix, the core of any TV and radio advertising agency in India, plus ad spot negotiation for the most competitive rates in the market.

City-level
Radio Advertising

FM station selection, RJ endorsement programs, jingle production, and geo-targeted campaigns that work for local retail, events, and city-specific launches.

Print + Mag
Print Media Advertising

National and regional newspaper insertions, magazine placements, supplements, and classifieds. Full-page impact for launches, half-page for recall.

Unskippable
OTT and Streaming Advertising

Pre-roll, mid-roll, and connected TV placements on JioCinema, Hotstar, and YouTube. Demographic and interest targeting at scale with unskippable formats.

Audience-first
Programmatic and Display Media

Audience-first media buying through DSPs, behavioral targeting, contextual placements, and retargeting across the premium web inventory your audience browses daily.

Unified view
Integrated Media Planning

Cross-channel media plans with reach and frequency optimization, sequenced storytelling across screens, and the single view of budget allocation, delivery, and ROI you would expect from a dedicated media planning and buying agency.

Who We Work With

Any Industry. Any Scale. Any Media Advertising Need.

From a local business to a pan-India brand, from a bootstrapped startup to an established enterprise - we adapt completely to your goals, market, and budget. If you have customers, we can build for you.

E-CommerceHealthcareReal EstateEducationFinance & BFSIHospitalityFood & BeverageLogisticsFashionManufacturingLegal ServicesAutomotiveMedia & EntertainmentTravel & TourismAgricultureNon-ProfitIT & SaaSConsultingRetailStartups+ Many More
EXAMPLE USE CASES
FMCG and Consumer Goods

Mass reach TV campaigns during cricket and prime time, regional language radio for tier-2 rollouts, and OTT targeting urban millennials for premium products.

TV Mass ReachRegional RadioOTT Targeting
Real Estate

Sunday newspaper full-pages during project launch, FM radio geo-targeting near project locations, and OTT video ads targeting investors and home buyer segments.

Newspaper LaunchFM Geo-targetingOTT Investors
Education and Coaching

Admission season newspaper inserts, radio reminders around exam periods, and YouTube pre-roll targeting students by interest and location ahead of enrollment.

Admission SeasonRadio RemindersYouTube Students
Healthcare and Pharma

OTC product radio campaigns, health publication print placements, and OTT health content targeting reaching caregivers and patients in a relevant media context.

OTC RadioHealth PublicationsOTT Health Context
Auto and Mobility

TV campaigns during sport and business shows targeting buyers aged 25 to 45, digital radio for in-car listening, and programmatic retargeting of car comparison website visitors.

TV Sports ShowsDigital RadioIn-Market Retargeting
Telecom and Consumer Tech

Prime time TV for product launches, cricket IPL spots for maximum national reach, OTT connected TV for urban households, and programmatic for performance campaigns.

IPL SpotsPrime Time LaunchConnected TV
How We Work

Our 4-Step Process

1
Brief and Audience Definition

Understand campaign goals, target demographics, geography, budget, and timing to create the right media mix.

2
Media Plan and Negotiation

Build a reach-frequency optimized media plan and negotiate the best rates across selected channels and vendors.

3
Creative Coordination and Go-Live

Coordinate creative assets for each medium, ensure format compliance, schedule campaigns, and confirm go-live.

4
Monitor and Optimize

Track delivery, audience exposure, and response metrics. Shift budgets mid-campaign to the channels outperforming the plan.

Common Questions

Frequently Asked Questions

Do you handle production of TV and radio ads as well?
Yes, we have in-house creative and production capabilities for TV commercials, radio jingles, and digital video. We can take a concept from script to final edit, or work with your existing creative if you already have assets.
What is the minimum budget for a multi-channel media campaign?
A focused regional campaign can start at around Rs 10 to 15 lakh covering radio, regional newspaper, and digital. National TV campaigns require significantly higher budgets. We design plans that make the most of whatever budget you actually have.
How do you negotiate better rates than going directly to media houses?
Volume aggregation. Because we buy media across multiple clients, we can negotiate bulk rates that an individual brand booking directly usually cannot access on its own, which typically brings your CPM down compared to a direct booking.
Can you run campaigns in regional languages?
Yes, we run campaigns in Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, and Gujarati across regional TV channels, FM stations, and newspapers. Regional language campaigns often deliver noticeably better engagement for brands targeting specific states.
How do you measure media campaign effectiveness?
We track GRPs for TV, listenership for radio, circulation and readership data for print, and viewability plus completion rate for digital. We also run brand lift studies to measure awareness and consideration shifts attributable to the campaign.
How much should I budget for traditional media versus digital?
It depends on what the campaign needs to do: traditional media like TV and print builds broad awareness and credibility, while digital lets you retarget and measure down to the click. Most brands get the best return from splitting budget across both rather than betting everything on one channel.
What is the difference between ATL and BTL advertising?
ATL (Above The Line) covers mass-reach channels like TV, radio, and print that build broad awareness without targeting individuals. BTL (Below The Line) covers targeted, measurable activity like activations, in-store promotions, and direct digital campaigns. As an ATL BTL advertising agency, we plan both together so mass awareness and targeted conversion work off the same campaign idea instead of two disconnected efforts.
How much does TV advertising cost in India?
TV spot rates run roughly ₹80 to ₹120 CPM depending on channel and time slot, with prime time and national campaigns costing significantly more than off-peak or regional ones. A meaningful multi-channel regional campaign, radio plus regional newspaper plus digital, can start around Rs 10 to 15 lakh, while national TV requires a considerably larger budget.
How do I plan a media advertising budget?
Start with the objective: mass awareness needs a different budget split than a targeted, measurable push. We build a channel mix, TV, radio, print, OTT, programmatic, around your audience's actual media habits and available budget, then shift spend mid-campaign toward whichever channel is proven to move the number you care about.
Do you handle both TV and radio advertising, or just one?
Both, and usually together. As a TV and radio advertising agency in India, we plan TV for mass reach and radio for city-level, cost-efficient frequency, sequencing the two so radio reinforces a message TV already put in front of the same audience.
What does a media planning and buying agency actually do for a brand?
A media planning and buying agency decides where your budget should go, planning, and then negotiates and executes the actual bookings, buying, using volume across multiple clients to get rates an individual brand usually cannot access booking direct. We handle both ends so you get one accountable partner instead of managing five vendor relationships.

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The best media plans reach the right people at the right time across the channels they actually use. We build those plans and manage them from start to results.

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